Google Ads & Local Service Ads
Pay for booked jobs, not clicks.
Local Service Ads and Google Ads put you in front of homeowners ready to buy right now. We run them on return on ad spend, not cost per lead.
Local Service Ads are pay-per-lead, the highest-intent channel in home services, with the Google Verified badge built in.
What good looks like
The right ad, the right homeowner, the right moment.
When someone searches “[trade] near me,” you’re at the very top with a Google Verified badge, and the call books. We optimize every dollar around the jobs it produces, not the clicks it buys.
- ~$60average Local Service Ad cost per lead
- Pay-per-leadGoogle bills Local Service Ads per booked lead, not per click
- Verifiedthe Google Verified badge built into every ad
The problem
Most contractors burn their ad budget.
What you get
Ads run like an investment.
- Local Service Ads and Google Verified Top-of-page placement with the trust badge that books.
- Google Search and PPC campaigns In front of homeowners the moment they’re ready to buy.
- LTV:CAC account structure Campaigns split by service tier, not lumped together.
- Call and conversion tracking Every lead and booked job traced back to its dollar.
- Negative keywords and spam filtering Junk and tire-kickers cut before they cost you.
- Landing pages built to convert Ad clicks land on pages engineered to book the call.
- Bid and budget management Spend steered toward the jobs that pay.
- Live ROI reporting See the return on every dollar, not the click count.
The money math
Judge a campaign on LTV to CAC, not cost per lead.
If your margins are healthy, cost per lead is the wrong number to obsess over. Weigh what a customer is worth against what it costs to acquire one. Take a pool builder: when the average pool runs $80,000 to $100,000 or more, even a $1,000 or $2,000 lead is a rounding error against that job. With margins like that, you can outspend every competitor to win the work and still come out ahead. We structure and judge every campaign on LTV to CAC, so your budget chases profit, not cheap clicks.
Why us
Ads done right are an investment.
- $30M+ in managed spend A decade and millions in tracked ad spend behind every call. We know which keywords book jobs and which burn cash.
- An investment, not an expense We run every campaign on return, LTV to CAC, not cost per lead. Done right, ads pay for themselves and then some.
- How you scale on demand Ads are the lever you pull when you’re ready to grow, putting your business in front of ready-to-buy homeowners the moment they search.
Investment
How you get it. One complete system, one price.
We don’t sell this on its own. It comes inside one of three packages.
The Free Website
Free + $97/mo hosting
Best for: A real website to start, at no upfront cost.
- A custom, conversion-focused website tailored to your brand, up to 3 to 4 pages (not a template)
- Lightning-fast and secure, built so Google and AI can read every page
- Wired to your Google Business Profile so Google trusts and connects your business
- Expert-written copy that turns visitors into estimate requests
- Mobile-optimized and built to book jobs
- Stays live and maintained as long as you host with us ($97/mo, cancel anytime)
We give the website away to earn your trust before you commit to anything.
This is the foundation. To unlock the full money-page build and ongoing Google growth, see the Accelerator.
Claim itLocal Monopoly Accelerator
$399 /mo
Best for: Get found and start ranking, with low risk.
- We build your full conversion “money page” website aligned to your Google Business Profile (normally $3,000, included when you start)
- Google Business Profile optimization and ongoing tune-ups
- Core service and location pages (your main services and top 1 to 3 areas)
- Foundational listings and links (Maps, Apple, Yelp, niche directories, plus key links)
- Structured for Google + AI search, so you show up when homeowners ask AI about jobs like yours
- Review generation system (text/email + review page)
- Website hosting and tech maintenance
- CRM with core automations (missed-call text-back, pipeline, reminders)
- Monthly rank-map and lead report
Start with the Map Pack Launch: $399 today, then $399/mo to keep it growing.
I’m ready to get startedMost agencies charge $5,000 to $10,000+ a month to run all this across separate vendors. You get it all for one flat rate.
How it works
From burning budget to banking jobs.
- 01 Free ad audit We find where your spend is leaking.
- 02 Restructure LSAs first, then Search, organized by service tier on LTV:CAC.
- 03 Optimize We let Google’s learning run, then scale the winners around day 60, doubling down on high-value jobs and cutting the waste.
FAQ
Questions, answered.
What are Local Service Ads?
The pay-per-lead ads at the very top of Google with the Verified badge. Highest intent, lowest cost, and instant trust.
Is ad spend included?
No. You pay the platforms directly and own the account. We manage the campaigns and strategy.
How much should I spend?
Enough to compete for the high-value jobs. We map the right budget on your audit.
How fast do ads work?
Ads can produce leads in days, faster than SEO. We optimize over the first 60 days as the data comes in.
Is this right for you?
We work with
- Contractors with high-ticket jobs who want leads now.
- Owners ready to invest real ad budget.
- Contractors who want every dollar tracked to revenue.
Not a fit
- Anyone with no ad budget.
- Owners who judge ads on cost per lead instead of return.
- Anyone expecting results with zero spend.
Are you ready to scale?
Ads are how you scale once your foundation is set, the growth lever inside Local Monopoly Scale. See what the full system includes.